Carolina
Claudino
Daffara
SUMMARY
UX Designer with a multi-disciplinary background skilled in strategic thinking and creative problem solving. A deep curiosity for human motivation and behaviour strengthened by a Bachelor focusing on human psychology and over a decade of acting.
SKILLS
Design
Experience Mapping
Persona Creation
User Stories
Wireframe & Prototype
UI Design for
Applications and
Responsive Websites
Copywriting
Strategy
Design Thinking
Sprint Methodology
Research Techniques
Information Architecture
Heuristic Evaluation
Usability Testing
Task Flow
Tools
Sketch, Invision, Principle
Basic Understanding of:
Photoshop, HTML, Python
Languages
Portuguese
Conversational Spanish
EDUCATION
BrainStation
Diploma, User Experience Design, 01/2019 – 03/2019
400+ hours covering product design cycle: research & strategy, wireframes & user testing, culminating in a high fidelity prototype of a mobile app.
University of British Columbia
Bachelor of Arts Cognitive Systems & Minor in Theatre, 08/2013 – 11/2017
A multi-disciplinary undergraduate program involving: Computer Science, Linguists, Philosophy focusing on Psychology and human perception.
EXPERIENCE
Nextext Mobile Advertising
Account Executive, 04/2018 – 12/2018
- Fulfilled client needs by connecting them to NexText advertising spaces, negotiating terms of contracts that benefited all parties.
- Improved customer service skills through cold calling potential new clients.
UBC Psychophysics and Cognitive Neuroscience Lab
Student Research Assistant, 02/2017 – 09/2017
- Spearheaded search for confounding variables that could disprove our thesis, and through compiling my research aided in the final results report.
- Trained new RA’s to run participants ensuring informed consent and proper administration of EEG and Transcranial Direct Current Stimulation devices.
UBC Musical Theatre Troupe
Marketing and Events Coordinator, Choreographer, 04/2015 – 04/2017
- Created all promotional material using Photoshop to advertise all club activities, doubling club membership compared to previous years.
- Coordinated and executed monthly fundraising events, improving interpersonal skills through attending and hosting club events.
UBC Gamma Phi Beta Sorority
Education Vice President, 11/2015 – 12/2016
- Improved leadership transparency as primary liaison between the education department advisor, the 10 department officers, and 7 executive members.
- Increased chapter’s academic performance by 2.5% showing initiative by creating a new system of precautionary meetings and incentives.
ACADEMIC PROJECTS
COGS 300 - Understanding and Designing Cognitive Systems
For a group project we built a Lego Mindstorm robot programmed to find its way through a maze and eventually play robotic capture the flag. The program established theoretical connection between human and machine intelligence and the consequences of discovering such connections.
CAPSTONE PROJECT - Product design
Using human centered design principles I conducted research into the problem space of happiness levels in new residents. Interview and survey answers were used to create user personas and experience maps. Insights were extrapolated into improvement opportunities and from there I conducted three rounds of user testing on low to med-fidelity wireframes. Final result was an interactive prototype for the task of connecting to like-minded residents.